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METTGLOBAL / BLOG

Current updates.
Practical interpretation.

Platform changes and policy updates matter only when teams understand what changes operationally. We pair current briefs sourced from official documentation with evergreen field guides that help businesses make better decisions.

Current briefs

Policy and platform notes checked against official sources. Last reviewed: 20 September 2026. Always verify the linked source before acting because platform rules can change.

AMAZON / 2026+$0.08average FBA fee increase per unit
ECOMMERCE · PLATFORM UPDATE

Amazon’s 2026 US FBA fee changes: what operators should recalculate

Effective dates, unit economics, packaging, inbound choices and inventory-health actions.

Read current brief
EU AI ACT02 AUG2026 transparency rules apply
AI · REGULATORY UPDATE

EU AI Act transparency rules are now live: what AI-facing teams should know

User disclosure, synthetic-content marking, deepfake labelling and operational review.

Read current brief
GOOGLE ADSEEAconsent signals affect measurement & personalization
MARKETING · PRIVACY POLICY

Google Ads consent requirements in 2026: a practical EEA checklist

Consent banners, consent signals, tags, measurement and remarketing considerations.

Read current brief
EU CUSTOMS / ICS2ALL MODESair · sea · road · rail
SUPPLY CHAIN · COMPLIANCE

ICS2 in 2026: why complete ENS data is now an operating requirement

Data quality, filing responsibility and shipment-readiness for goods entering the EU.

Read current brief
GOOGLE SEARCH2026crawl · index · quality · page experience
WEB · SEARCH

Google Search in 2026: the technical basics that still decide whether pages can compete

Crawlability, indexing, secure delivery, mobile quality, accessibility and performance.

Read current brief

Field guides

Ten evergreen guides mapped to the services MettGlobal currently offers.

01ECOMMERCE OPERATIONS
9 MIN READ

The eCommerce growth leak most teams miss: operations after the click

Inventory accuracy, replenishment, order handoffs, returns and marketplace health.

Read the field guide
02WEBSITE & CRO
8 MIN READ

A practical website conversion audit before you spend more on ads

Message clarity, trust, mobile friction, forms and ad-to-page continuity.

Read the field guide
03AI AUTOMATION
10 MIN READ

Where AI automation actually saves time in a growing business

Workflow mapping, deterministic work, exception handling and measurement.

Read the field guide
04DIGITAL MARKETING
7 MIN READ

Why better ads cannot rescue a weak offer and landing page

Diagnose audience, creative, offer, page and follow-up as one acquisition system.

Read the field guide
05SUPPLY CHAIN
9 MIN READ

Inventory accuracy is a system, not a stock count

Control receiving, adjustments, locations, cycle counts and exception ownership.

Read the field guide
06LEAD GENERATION
9 MIN READ

Build a prospecting system before hiring more salespeople

ICP definition, buying signals, qualification, CRM hygiene, outreach and follow-up.

Read the field guide
07AI VIDEO & CONTENT
7 MIN READ

The brief that makes AI video useful instead of generic

Audience, promise, proof, structure, visual direction and human review.

Read the field guide
08SOFTWARE & ERP
9 MIN READ

When a growing business needs its own ERP — and what it should track

Map the customer journey, build the spine first and give every role its own portal.

Read the field guide
09APPS & PORTALS
8 MIN READ

Booking apps and partner portals: what an on-demand service needs

Slot booking, rider assignment, an owner admin portal and partner logins by area.

Read the field guide
10DIGITAL & OUTDOOR MARKETING
8 MIN READ

Instagram, billboards and the showroom: make them work together

One message across reels, posters and outdoor, with a clear next step and honest measurement.

Read the field guide

Operator playbooks

Four evidence-led guides for the decisions that sit between marketing, commerce, trade and delivery. Each guide includes an original visual model and links to the source material used.

11CAMPAIGN MEASUREMENT
8 MIN READ

UTMs that survive reporting: a practical campaign naming system

Build a naming contract that keeps source, medium, campaign and creative data usable.

Read the operator playbook
12PRODUCT DATA QUALITY
9 MIN READ

The product feed is part of the storefront

Audit IDs, titles, images, variants, price and availability before adding more spend.

Read the operator playbook
13CROSS-BORDER OPERATIONS
10 MIN READ

Landed cost before launch: the margin model operators should use

Make freight, duty, destination charges and returns risk visible before you commit.

Read the operator playbook
143PL SELECTION
9 MIN READ

The 3PL scorecard: compare warehouses beyond pick fees

Use reliability, inventory control, systems, cost transparency and resilience.

Read the operator playbook

Read the update.
Then decide what changes operationally.

If a platform or policy change affects your business, MettGlobal can help translate it into an operating checklist.

Book a diagnostic meeting