Recalculate at SKU level
An average increase hides product-level variation. Re-run contribution margin after referral fees, FBA fees, inbound costs, advertising, returns and product cost. Flag SKUs where a small fee movement pushes the unit below your required margin.
Do not treat packaging as a design-only decision
Amazon explicitly pointed sellers toward packaging and lower-cost inbound options as places where economics can improve. Packaging dimensions and weight can change fulfillment economics, so finance, operations and packaging should be reviewed together.
Inventory health is now even more commercial
Amazon’s update links fee optimization with maintaining healthy inventory levels. Review days of supply, stockout risk, slow-moving inventory and replenishment cadence rather than treating inventory as a warehouse-only metric.
Use Amazon’s own tools before changing price
Amazon referenced its Revenue Calculator, Fee and Economics Preview report and Profit Analytics tools. Use those to model the actual impact before applying blanket price increases.
The operational response is SKU-level economics, not a single percentage added to every product.
Platform policies and fees change. Verify the official source before making pricing or inventory decisions.