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Etsy shop launch

In-house project

Etsy shop launch and listing management

An in-house project built to put Etsy shop setup, listing management, advertising and daily account operations into practice.

Client
Mett Global in-house project
Scope
Etsy shop setup, 64 listings, ads, account management and quality checks

First sale in two days in an in-house Etsy project

To the first sale in this in-house project

64 listings published. All 64 scored 90/100 or above in Mavya’s third-party review.

The work in view

The Etsy launch milestones

90+/100 in Mavya’s third-party review across all 64 listings

  1. Shop created
  2. 64 listings published
  3. First sale in 2 days
Listings published
64
Mavya review score across all 64 listings
90+/100
Visits in the reported launch window
91
First order in two days
1
Listings observed on Etsy’s second results page during the project
6–7
64 tiles represent the 64 published listings, all scoring 90/100 or above in Mavya’s third-party review. The first sale arrived in two days. Search positions refer to observations during the project.
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Problem

Build the shop and run the operation

The aim was hands-on experience with a working Etsy shop: creating the account, publishing a catalogue and managing the details of listings, ads and quality checks.

Approach

A 64-listing catalogue, managed directly

We configured the shop, published 64 listings and built out keyword-researched titles, tags, buyer-facing descriptions and preview images. The catalogue combined digital products with print-on-demand items connected through Printify. We handled Etsy Ads, launch offers, account management and listing quality checks. All 64 listings scored 90 out of 100 or above in Mavya’s third-party listing review.

Result

The first sale arrived in two days

The shop received its first sale in two days, with 91 visits and one order recorded in the reported launch window. All 64 listings scored 90/100 or above; the ten-listing sample documented in the portfolio averaged 95.6/100. Six to seven listings also appeared on Etsy’s second results page during the project.

What we handled

  • In-house Etsy shop setup
  • 64 published listings
  • Keyword-researched titles and tags
  • Buyer-facing descriptions and preview images
  • Digital products and Printify items
  • Etsy Ads and launch offers
  • Account management
  • Mavya listing reviews

Questions about this work

Was this a client project?

No. This was Mett Global’s in-house Etsy project. We set up and managed the shop directly, published 64 listings and received the first sale in two days.

Who awarded the listing scores?

Mavya, a third-party review tool. All 64 listings scored 90/100 or above in the project review. The ten documented sample listings averaged 95.6/100. These are not official Etsy scores, and the sample average does not describe all 64 listings.

A practical launch, with the operating work carried out in-house.

Tell us where your operation needs support.

Discuss Etsy shop management