Launch the digital presence
Facebook and Instagram setup, brand direction, content cadence and an Islamabad-focused audience strategy.
Case Studies/Jetour Ittehad
AUTOMOTIVE · ISLAMABAD · DOCUMENTED CAMPAIGNBuilding a dealership
Building a dealership
growth engine from zero.
Mett Global connected brand launch, social content, Meta acquisition, lead handling, digital journey, outdoor visibility and on-ground activation into one operating system for Jetour Ittehad.
1,000+verified leads
82%from Reel creative
30%+visit stage or beyond
50+confirmed bookings
The brief
Jetour Ittehad needed more than isolated posts or ads. The operating problem was to create a recognizable Islamabad presence and make each enquiry trackable through follow-up.
Generate qualified demand
Meta lead-generation activity around the Jetour T1 i-DM using Reel and image creative.
Make leads actionable
A structured flow from enquiry to Google Sheet/CRM entry, notification, follow-up and sales outcome.
Connect online and offline
Billboard visibility and documented public activations reinforced the same brand story beyond social platforms.
Early campaign snapshot
The headline figures above are overall campaign totals. This snapshot is the first 79 verified leads, 04–09 Sep 2026: how they split by creative and platform, and what happened next.
EARLY SNAPSHOT
04–09 Sep 2026
Leads entered and tracked in the campaign lead sheet over these dates.
- 79
- verified leads
- 82.3%
- from Reel creative
- 21.5%
- visit stage or beyond
- 2
- confirmed bookings
CREATIVE MIXsnapshot · 79 leads
Reel creative generated most leads.
Reel · 65 · 82.3%Image · 14 · 17.7%
PLATFORM MIXsnapshot · 79 leads
Facebook delivered three quarters of leads.
Facebook · 60 · 75.9%Instagram · 19 · 24.1%
LEAD OUTCOMESsnapshot · 100% reconciled
New / in pipeline
40 · 50.6%
Visit scheduled
12 · 15.2%
Unreachable
15 · 19.0%
Details sent
5 · 6.3%
Visited showroom
3 · 3.8%
Not interested
2 · 2.5%
Booked
2 · 2.5%
This snapshot covers 04–09 Sep 2026. Visit-stage+ is calculated as booked + visited + scheduled: 17 of 79 leads = 21.5%. Status counts are reconciled to the 79 leads, so the percentages add up.
The system behind the numbers
Lead generation becomes commercially useful only when the handoff and follow-up are designed with the campaign.
01Ad / website enquiry
02Lead form submission
03Sheet / CRM entry
04Automated notification
05Follow-up & outcome
Billboard placements
The supplied case-study material documents approximately five to six billboard placements across Islamabad.
Named activations
Jashn Event, Lake View Park, PakWheels Car Mela, Jazz × Ittehad, Asian Wok × Jetour, Giga Mall and Chaaye Khana.
Open leads
More than half of the documented lead set remained new or in pipeline at the snapshot date, so the case study does not treat the early booking count as the final campaign outcome.
WHAT WE REMOVED
No unsupported “#1 dealership”, ROI or cost-efficiency claims.
The source workbook included language such as “most-booking”, “cost-effective” and “strong ROI signal” without the comparative market data, spend, revenue or CPL required to support those claims publicly. We kept the evidence and removed the theatre.
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you can actually measure?
We can map the acquisition, follow-up and operating flow before more budget is added.
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