Launch the digital presence
Facebook and Instagram setup, brand direction, content cadence and an Islamabad-focused audience strategy.
Case Studies/Jetour Ittehad
AUTOMOTIVE · ISLAMABAD · DOCUMENTED CAMPAIGNBuilding a dealership
Building a dealership
growth engine from zero.
MettGlobal connected brand launch, social content, Meta acquisition, lead handling, digital journey, outdoor visibility and on-ground activation into one operating system for Jetour Ittehad.
79verified leads
82%from Reel creative
20.3%visit-stage+
1confirmed booking
The brief
Jetour Ittehad needed more than isolated posts or ads. The operating problem was to create a recognizable Islamabad presence and make each enquiry trackable through follow-up.
Generate qualified demand
Meta lead-generation activity around the Jetour T1 i-DM using Reel and image creative.
Make leads actionable
A structured flow from enquiry to Google Sheet/CRM entry, notification, follow-up and sales outcome.
Connect online and offline
Billboard visibility and documented public activations reinforced the same brand story beyond social platforms.
Campaign performance
The strongest story is not a vague claim about reach. It is the distribution of the 79 verified leads and what happened next.
CREATIVE MIX79 total
Reel creative generated most leads.
Reel · 65 · 82.3%Image · 14 · 17.7%
PLATFORM MIX79 total
Facebook delivered three quarters of leads.
Facebook · 60 · 75.9%Instagram · 19 · 24.1%
LEAD OUTCOMES100% reconciled
New / in pipeline
41 · 51.9%
Visit scheduled
12 · 15.2%
Unreachable
15 · 19.0%
Details sent
5 · 6.3%
Visited showroom
3 · 3.8%
Not interested
2 · 2.5%
Booked
1 · 1.3%
Visit-stage+ is calculated as booked + visited + scheduled: 16 of 79 leads = 20.3%. The source workbook displayed 15 / 19.0%; this page uses the reconciled status counts instead of repeating that inconsistency.
The system behind the numbers
Lead generation becomes commercially useful only when the handoff and follow-up are designed with the campaign.
01Ad / website enquiry
02Lead form submission
03Sheet / CRM entry
04Automated notification
05Follow-up & outcome
Billboard placements
The supplied case-study material documents approximately five to six billboard placements across Islamabad.
Named activations
Jashn Event, Lake View Park, PakWheels Car Mela, Jazz × Ittehad, Asian Wok × Jetour, Giga Mall and Chaaye Khana.
Open leads
More than half of the documented lead set remained new or in pipeline at the snapshot date, so the case study does not treat the early booking count as the final campaign outcome.
WHAT WE REMOVED
No unsupported “#1 dealership”, ROI or cost-efficiency claims.
The source workbook included language such as “most-booking”, “cost-effective” and “strong ROI signal” without the comparative market data, spend, revenue or CPL required to support those claims publicly. We kept the evidence and removed the theatre.
Need a growth system
you can actually measure?
We can map the acquisition, follow-up and operating flow before more budget is added.
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