Build the social presence
Instagram setup, visual direction, content cadence and Islamabad-focused audience planning around the EV line-up.
Case Studies/CSM Ittehad
EV AUTOMOTIVE · ISLAMABAD · CLIENT-REPORTED CAMPAIGN DATAFrom brand setup
From brand setup
to showroom traffic.
MettGlobal built the digital foundation and campaign operating system around CSM Ittehad’s EV launch activity — combining social setup, acquisition, lead automation, digital journey and local visibility.
~400client-reported leads
112confirmed showroom visits
~28%lead-to-visit rate
OPENbooking / sales tracking
The assignment
The source material describes a new local EV marketing presence that needed the fundamentals built together rather than as separate vendor tasks.
Create demand for the EV3
Meta lead-generation activity used the JMEV EV3 as the flagship campaign model for local prospect acquisition.
Make every enquiry trackable
Lead capture flowed into a Google Sheet / CRM process, notification and follow-up path rather than sitting as isolated form submissions.
Reinforce digital with physical presence
Outdoor activity and event activation were part of the wider plan, with exact placements and event evidence still awaiting publication-ready documentation.
The documented campaign result
The supplied workbook reports approximately 400 leads and 112 confirmed showroom visits from the EV3 launch campaign in Islamabad.
LEAD TO VISITclient-reported
More than one in four leads reached the showroom.
28%visit conversion
112 confirmed showroom visits ÷ approximately 400 leads = approximately 28.0%.
FUNNEL SNAPSHOTclosure data pending
The campaign is measurable through the visit stage.
Lead capture~400
Showroom visits112
Bookings / salesPending
Because the lead total is reported as approximately 400, the percentage is necessarily approximate. Booking, sales, spend, CPL, revenue and ROAS are not published because the source file does not contain confirmed underlying figures for them.
The operating system behind the campaign
The strongest part of the engagement is the connection between awareness, acquisition and follow-up — not an unsupported market-position claim.
01Social / Meta activity
02Website / lead form
03Google Sheet / CRM entry
04Automated notification
05Follow-up / showroom visit
Instagram presence built
The supplied evidence index identifies the CSM Ittehad Instagram profile as launched and managed within the engagement.
Showroom visits
This is the clearest client-reported commercial outcome in the current file and the point where the funnel is documented.
Closed sales not yet confirmed
The source explicitly states that visit-to-close tracking is still in progress, so no booking or revenue claim is made here.
Evidence status
The workbook includes an evidence index, but several supporting visuals are still listed as “available on request” rather than embedded in the file. This page distinguishes what is on file from what still needs to be attached.
CSM Ittehad Instagram profile
The supplied case study lists instagram.com/ittehadmotorscsm as the official Instagram profile launched and managed in the engagement.
View InstagramAds, billboard, event and automation evidence
Meta Ads Manager screenshots, website captures, outdoor photography, event media, the lead sheet and automation screenshots can be added once the source assets are supplied and approved for publication.
WHAT WE REMOVED
No “market-leading”, “most affordable”, “cost-effective” or ROI claims without the evidence.
The original workbook contained stronger positioning and efficiency language than the attached data could independently support. We retained the documented work, the client-reported ~400 leads, the 112 visits and the derived ~28% visit rate — and removed claims that would require comparative market data, spend, revenue or closed-sale records.
Need marketing that reaches
the sales floor?
We build the acquisition and follow-up system together so campaign activity can be traced to a real commercial stage.
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