Codminal — Service-Based Business Website
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Web DevelopmentProfessional Services

Codminal — Service-Based Business Website

Service catalog + enquiry pipeline live
ClientCodminal
IndustryProfessional Services
Duration8 weeks

Overview

Codminal is a service-based business that needed a website doing the work of a sales rep — clearly explaining their service offerings, qualifying inbound interest, and routing every enquiry into a workable pipeline.

The Challenge

Their previous site was brochure-style and treated every visitor the same. Enquiries arrived without context, and the team spent the first call gathering basics that the form should have captured.

The Solution

We rebuilt the site around the service catalog, with each service page laying out scope, deliverables, and a tailored enquiry form that pre-qualifies the lead before it lands in the team's inbox.

How we delivered

Service catalog architecture with one detailed page per offering
Per-service enquiry forms capturing scope, timeline, and budget signals
Lead routing so each enquiry reaches the right specialist on the team
Case-study and testimonial sections for service-level social proof
FAQ and process sections to reduce 'just browsing' questions on first calls
SEO targeting service-intent search terms

The Results

Pre-qualified
Enquiry Quality
Scope + budget captured up-front
By service
Routing
Enquiries go to the right specialist
Shorter first calls
Sales Cycle
No more basic-discovery calls
Process + FAQ
Self-serve content
Reduces low-intent inbound

"First calls used to be discovery. Now they're already a step further because the form captured what we needed. That single change shortened our sales cycle."

DK
David Kumar
Director, Codminal

Technologies & Tools Used

Next.jsTailwind CSSVercelMailgun

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