Yuaia Haircare AI Campaign
Realistic AI-generated video showing gradual hair transformation with educational storytelling approach.
Client: Yuaia Haircare (Netherlands)
The Challenge
Yuaia Haircare, a Netherlands-based brand, needed a promotional video that shows realistic, gradual hair transformation over 90 days. The video had to avoid miracle claims, focus on the process rather than instant results, and maintain an educational, calm tone that builds trust with viewers.
Our Solution
We created an AI-generated video featuring a female character (inspired by the founder) going through a believable 90-day hair transformation. The video shows progressive changes: reduced shedding, stronger hair strands, new hair growth, and improved density. The Grow & Glow Formula+ product was introduced naturally as part of the routine, not as a miracle solution.
The Results
- Delivered realistic 90-day transformation narrative
- Created AI character with progressive visual changes
- Maintained educational, non-salesy tone throughout
- Integrated product placement naturally in the story
- Produced content suitable for Netherlands/EU market
“METT Global captured exactly what we wanted—a realistic, trustworthy transformation story. No miracle claims, just honest storytelling.”
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